For the last few weeks now I’ve been working on a hypothetical relaunch project of the Delorean DMC-12. During the process I came up with a concept of how a relaunched Delorean could look (similar to the remodels of other classics like the Ford Mustang). After weeks of market analysis and user testing we realised that The Delorean is just too big of a cult classic to change the design, so we decided to go with a relaunch similar to the Vespa scooter, where the exterior remains pretty much the same, but the performance and internal equipment is updated.
I thought I’d post the concept here so it wouldn’t get lost amongst all the other drawings I have cluttering up my hard drive! 🙂